Avengers Case Study

1. Film Media in Context

How does the industry promote the film to audiences using:
Print?
- Posters/Billboards
- DVD packaging
- Magazine articles

Broadcast?
- TV interviews
- Chat Shows
- Trailers
- Radio interviews

E-Media?
- Official website
- Social Network sites

What are the key issues and changes taking place in each platform?
- Print media is not globally accessible like e-media is.
- Some people may not have access to internet but can see TV broadcasts.
- Print is more expensive than e-media to produce.
- Can create UCG using e-media.
- E-media allows for a large wide audience attraction (allows for global marketing and appeal).

How is each platform responding and adapting to these issues and changes?
- Print doesn’t appeal much to younger audiences.
- Change in technologies allows more for people to get involved.
- People may not have time to watch TV live therefore they can record programmes or watch the on demand.

  

2. How are texts in the 3 Platforms
constructed?

How is the film promoted through?

Print:
- Billboards
- Posters
- Magazine articles (film magazines)
- DVD packaging

Broadcast:
- TV trailers
- Chat shows
- Live red carpet even

E-media:
- Social network sites (Twitter & Facebook)
- Official website
- Prizes and competitions (free tickets)

How is the film being promoted across the 3 platforms?
Similarities
- Same title design
- Iron man is at the forefront.

Differences
- e-media is better at reaching audiences as it has a more global reach.
- e- media also allows for the film to be promoted more further and allows for more information, details, images, etc. to be published and accessible to audiences.

3. How do audiences access
 the text across the 3 platforms?

Who are the films target audience? And how do you know?

The target audience for Avengers Assemble are those who are aged between 5 -35.

How is the film promoted to its target audience through?

Print:
- Magazines
- Posters/Billboards
Broadcast:
- TV chat shows
- Interviews
- TV Trailers
- News (e news)
E-media:
- Websites
- Social Network sites

What type of audience does the platform reach?
Print reaches audiences such as Marvel fanatics and comic readers as they are available globally but not in as much quantity as other media platforms. Reaches a more aspirer audience.
Broadcast reaches internationally as interviews and premieres were held across the world and allowed for a wide range of publicism in many countries. Reaches the more mainstream audience.
E-media reaches every single audience in the world as the internet is easily accessible and used around the world. It also allows younger generations to reach the film as young people use the internet more than other ages.

Does this platform allow audiences to participate or interact with the film? How?
Social network sites allow audiences to interact with the film as they allow the audience to comment and communicate with the film. They could share their opinions and views and can enter competitions.

Do audiences play a role in the construction or creation of any film’s promotion or material?
Some younger audiences play a vital role in the construction of the film’s promotion materials such as young kids who want to dress up as the film characters, have costumes and toys available in the Disney store for them.

4. How are representations
 constructed across the 3 platforms?

How are characters/stars in the film represented?

Iron Man is represented as a main character in the print as he is at the forefront of main film posters.
The lead female is represented as strong, brave, and smart; which is an alternative representation of females.

What values and ideologies are communicated within these representations?
There are more men on the front cover and in the film; this suggests Mulvey’s male gaze, and that the female characters are there simply for the male viewers to look at.
Berger's theory is also shown in the film; 'men act and women appear'. We can see this as There is only one lead female character, compared to 6 lead male characters.
There is a dominant ideology of men as they are shown as strong and brave.

5. What Institutional issues
are raised in the case study?

Who are the key institutions involved in promoting the film and how are they involved?
- Disney helped distribute the film worldwide and helped sign a deal with Lego to create superhero toys.
- Hershey chocolate company created unique competitions and posters, t-shirts, comic cons.
- Dr Pepper created a limited edition can and an online game.
- Empire magazines YouTube channel had interviews with cast.
- Acura; built cars for the film.
- Harley Davidson.
- Visa.
- JADS – to promote character based fragrances.

Has the internet piracy impacted on the construction/distribution of the film/DVD?
Internet piracy did have an impact on the distribution on the film as there were 8,110,000 downloads which meant it was the fourth most pirated film ever.

Magazine

Front Cover

Double Page Spread

What is in my Case Study

My case study includes details of the institutions that were involved in promoting the film and the different techniques and methods that the institutions used.
It also contains the similarities and differences of the film over the three media platforms.
Representations are shown in the case study of the film actors and characters.

How audiences can access the film texts across the three platforms is included and who the films audiences are .

Zaid's Case Study

1.         Zaid
2.        Django Unchained
3.     Print and broadcast platforms are covered.
4.         Print examples:
   
   
   
5.  Broadcast examples:https://www.youtube.com/watch?feature=player_embedded&v=GrsJDy8VjZk
6.  E-media examples: N/A
7. The print contains the name of the director as a key text.
8.   I could include screenshots of key information of Wikipedia and attach it to my case study.

A Field in England (Release Strategy)

1. A Field in England’s release was different to typical film releases as they had released the film in Cinema’s, on DVD’s, on TV, and on VoD, all simultaneously. This differs from traditional methods as distribution institutions normally release their films in the cinema’s first, and then on DVD’s and on TV several months (6 months) later.
   
2. The advantages of releasing the film on all the platforms on the same day were that it was able to reach all of their target audience and was available for everyone; it also generated a huge buzz on twitter which involved their fans stating that they would like to view the film in all the ways presented to them. Another advantage is that a small budget arthouse film such as this does not generate a wide interest; therefore the fans may lose interest, or forget about the film over time, so by allowing immediate DVD release, it is available instantly and their fans do not have to wait a long time. When you release the film on all platforms at the same time, you only need one marketing campaign, rather than separate ones at different times; this is cost effective and allows for a bigger budget to advertise their film to a wider audience.
   
3. There are also some disadvantages to this method as one platform may generate far more interest than the other platforms, causing a downfall in the other platform. Also, by releasing it on TV, people now have the ability to record what they want, which in turn allows the audience to gain a free access to the film rather than purchasing it and contributing to the film institution. There is a huge risk factor when attempting something different such as their distribution technique; this is because it has never been done in the UK before and by trying something new, it may repel their audience and other film distributors, rather than attract them.
   
4. A field in England would be aimed at people aged between 30 - 50  years old, and belong to the demographic groups of B, C1, and C2, and the psychographic group of succeeder; this is because they would be middle class and white, and they would choose products based on the very best, therefore arthouse would be the ideal type of films they watch as arthouse films are made as a piece of art.
   
5. In the future I do not think that all films will be released on all platforms simultaneously as big blockbuster films would prefer to show their films in the cinemas first, and then release them to the public as this would help them gain vast amounts of money and profit; also people would wait for DVD releases if the film is a large famous film, however, small low budget films may release their films on all platforms simultaneously as it has many advantages for them.

Ill Manors Facebook page

1. The Ill Manors page has 30,139 likes.
   
2. The top of the Ill Manors Facebook page is promoting the release of the DVD and Blu-ray copy.
   
3. These posts would appeal to the Ill Manors target audience:
   
   BRIT’s
   This links to the target audience as the majority of the target audience for Ill Manors would primarily be Plan B’s fanbase; and this post is  promoting that he is being nominated for two awards.
   
   Clash
   This links to the target audience as this is a post of an article which contains an interview of Plan B about whether a song can really change things
   
   Revolver Entertainment
   This links to the target audience as it allows the audience to win a free copy of Ill Manors and a variety of other films.
   
4. There is a link to the Ill Manors music video, which is an example of synergy as it promotes the music video further, and it promotes Plan B’s music. This helps promote the film as people who like his music would then go on to liking his film and would end up watching it.
   
   There is a post about Plan B being nominated for two BRIT awards for his album for Ill manors; this helps promote the film as it portrays to the audience that his music for his film is winning awards, and the film is a reflection of the music and therefore must be good.
   
5. On the Facebook page there are many user generated content post, such as:
   
   BFI Film Academy
   IMDB
   HMV Ill Manors Signing
   
6. On the Facebook page there is a variety of cross promotion of the DVD release and the soundtrack release.
   
   All Platforms
   DVD release
   Soundtrack release
   
7. The institution used the Facebook page to promote the film by posting a variety of different posts on the page and allowing the fans to interact with the institution. They also kept the fans up to date with any events or key dates.

Ill Manors (Print Platform)

Shortlist Interview:

The name of the company that had interviewed Plan B is called Shortlist. Therefore we can identify this as a type of print as Shortlist is a magazine company.
This article entertains its audience to some effect as the interview questions asked to Plan B gave an insight of his life to the audience.
This platform allows the audience to participate and contribute to this text as you are able to share the interview on your social network, and you can comment on the interview.
The codes/conventions that are apparent in the print interviews are the use of speech from the interviewee, and there is also some information at the end about the Ill Manors album, such as the release date.
To tell the story of Plan B’s production, narrative is used as the questions asked to Plan B led from the previous question, which creates a narrative of what happened.

The Guardian:

The Guardian is a newspaper company that has interviewed and written an article on Plan B; which makes it a print text, also, the images help show who the people they are writing about are and helps identify as a print text as well.
This article does not entirely entertain its audience as it mainly informs them of the film and who Plan B is, this is because The Guardian would not be associated with the type of target audience related to Ill Manors, and therefore it is used to inform the audience.
There is a comment section and the ability to share this interview via social media, which all allow the audience to contribute to Plan B and Ill Manors fame, and it also allows them to participate by commenting on what they think.
The codes/conventions that identify this as a print are the images, which show the audience who Plan B is, and show an image of his current production; and there is also the release date of the album at the end of the article.
Narrative is used as the article informs the audience of Plan B’s life from when he was a little kid and how he got to where he is now, it also tells the story of how Ill Manors and his other projects are working.

Print platform: advertising

1.       The key conventions that help identify the print text are the age ratings as they are shown 6 times in total on all sides of the DVD cover; another key convention is a short paragraph/summary of what the film is about is written on the back with little images of what the viewer would find in the film.

2.       There are many design features which help identify the ill manors brand, such as the gun which is portrayed in 4 images and is at the forefront of the front cover, which in turn shows the violent nature of the Ill Manors brand. The council estate in the background also helps identify the ill manors brand as the story is about people who are from council estate and the buildings are also curving around the main actor at the front to portray that people are trapped in this dark society which is a poor council estate.

3.       You can find examples of synergy as on the back cover it says ‘Featuring New Music By Plan B’, which is an example of synergy as it uses the music/album to help promote the film, and the film to help promote the music.

1.       The key conventions that help the viewer identify that it is a print text is the use of promoting that the film is available on Blu-ray, DVD, Download and is on-demand. Also the use of showing the social network site pages, also helps show that it is a print text as the whole purpose of a print text is to promote the film further and this print does just that.

2.       The design features are used all identify the ill manors brand as ill manors is a low budget film and relies significantly on the traditional advertising means such as word of mouth, which has worked successfully with ill manors. This is shown as 17 quotes, phrases, words, by media leaders are used to describe ill manors are shown on this poster.

3.       On this print text you cannot see any synergy being shown, as it is mainly based around and only on the film.

1.       The key conventions used to help the audience identify that this is a print text is the release date at the bottom right hand corner and the distribution company logo which is also shown.

2.       The design features which enable the audience to identify the brand of ill manors is the font of the writing as it is the same across all platforms, also as much as the title is consistent, so is Plan B’s stage name and real name, which also portrays that the brand of ill manors is significantly related to Plan B, therefore the audience then relate the brand to him.

3.       You cannot see any synergy being shown, as it is mainly based around and only on the film.

Learner Response (Mocks 2014)

Learner Response:

WWW:

·         Q2 +Q3 contain very good points but we now need that consistency across all questions.

EBI:

·         Its good you’re reading the text but don’t copy chunks of it down.

·         Audience Q is much weaker; have not said why.
   

Question 4

The ad appeals to a wide audience due to its visual and emotional impact it enforces on the audience.

This video has global appeal as it did not rely on language except for the slogan used; this was due to there being no dialogue in the ad which allowed people across the globe to understand what the ad was about and the use of no dialogue also helped create a visual impact on the audience.

The ad also attracts the audience effectively as there are no shocking/gory images which stick into the viewer’s head and disturb them; this then allows the audience to have no age limit, therefore the appeal is far larger, and this also helps with the different driving age limits across the world as they can also watch the ad.

Social network/sharing sites was pivotal in the ad’s success as groups which have been created such as ‘This ad should be on TV’ attracts many viewers and people globally, therefore this ad being a part of that group, helped propel its success further and lead to a wider audience.

The simplicity of the ad was also a key factor of attracting a wide audience as the setting was a house and was able to generalise an average family house to many people around the world, which then caused people to relate themselves to the family shown, and become emotionally moved.

Also, due to its original approach of portraying road safety by not using cars or objects that relate to road safety such as an actual seatbelt, then triggers more appeal from its audience as people tend to view products due to its originality, and because it is different due to it never being done before. This helps the audience then view it and become intrigued and moved by what they see, as it also uses the family and their home as a crash scene.

Double Page Spread (Draft)

Magazine Article

A new upcoming drama on BBC Three is about to launch this Friday. It is based on a serial killer lurking in the concrete jungle of west London; he sees this girl and preys on her and stalks her until she realises these haunting events, but when she comes to terms with this nobody knows what will happen next. Will she survive?

What is the series about?
It is about a serial killer/stalker that notices this one girl and just waits and waits for the perfect moment to capture her; but there’s a twist in the story which I cannot share just yet.

Is working with actors still the same when you’re doing such a massively scaled project as this?
‘Yeah, it’s entirely the same thing; I mean this project was huge and was frowned upon to begin with but honestly, it is one of the hardest projects I have ever done; and as actors we still go to each other for support and advice.

How do you find your character?
I think my character is interesting as you just don’t know where he will end up and what he will do next. He’s actions during the series are what confuses you but interests you at the same time as he just keeps you on the edge of your seat. The way the producers have designed and moulded the character is really effective.

What do you think of the storyline?
The storyline is smart, how everything pans out you just don’t know what to expect next; to be honest, I had to read the script over and over because I just couldn’t wrap my head around what was happening.

The fight scenes, how is it performing them?

It’s fascinating. There are moments where we think we’ve done great and when you play it back it looks rubbish, and then there are moments when you think its rubbish and slow, but when those are played back, they end up being the best ones. And there are the odd punches that accidentally hit you.

How long do you think you will continue with this production?
I think I would be involved in this production for as long as I can. When you have already been so involved and with something for so long, it becomes a part of you.

How did you find the director?
The director was a great help, he knew what he wanted and stuck to it, off course it didn’t work 100% of the time, but he gave us a view of Identity that not many people would even be able to imagine. The entire cast and crew admire him, his knowledge is impeccable.

Ill Manors MEST 1

Media Forms:
There is a wide range of techniques used in the music video to establish the setting and to engage the audience. The audience for the music video are those of which participated in the riots and are young and have no opportunities available for them; it is also those who mainly live in council estates as they are seen as economically disadvantaged. They are aged between 15-27, and fall under the psychographic group of reformers, and demographic group of C2, D, and E. The setting used for the music video was a council estate situated in East London; the use of this setting was effective as the music video was aimed at those who were participating in the riots and Plan B decided to show the kind of homes and environments that the people in the riots lived in so that they can relate to the video and feel represented. Also, the London 2012 Olympics were held in East London, which suggests that even though there is the improvement and renovation of East London, there has been no change made to help the youth in the country and everything has just been covered by the Olympics but the truth is that nothing has changed; this engages the audience as the target audience understand this matter and are feeling the same way. Another main setting that was used in the video was a parking lot; this engages the audience as dark suspect areas are where people of the target audience’s age group are associated with those kinds of areas and places.

Media Representations:
In the music video there are many representations of gender, age, and ethnicity. People from ages as young as 5 years old were in the music video, up to age 27, and this represents that people involved in the riots are very young. It also suggests that even people as young as 5 are seen in a negative way due to the hypodermic needle theory, which suggests that the media inject information into society, and that even of people as young as 5 are targeted. There is a negative representation of young people in the music video and that young people are violent, irresponsible, and untrustworthy. Gender is represented in the music video as the gender presented majority of the time is male; which suggests that although there are young girls involved in criminal activity, but males are mainly in gangs and associated with violence. This is also due to the fact that the media represents young males as more violent and are targeted far more frequently than young females. The young characters in the music video are white and largely represented by black ethnic backgrounds. This is because the media associate young black males more specifically with criminal activity; and this negative stereotype is therefore portrayed in the music video. There is also the suggestion that even young black children can be criminals as they are also presented in the music video. A dominant representation of council estates being associated with crime is also shown as the area where the characters in the music video are, is in a council estate.

Media Audiences:
The audience that the music video and artist appeals to are people who are young and fall under the psychographic group of reformers, and demographic group of C2, D, and E. They are also the people who would have participated in the 2011 riots and have no opportunities available for them. They are aged between 15 and 27. It is also those who mainly live in council estates as they are seen as economically disadvantaged and are majorly represented in the music video.
These people would be most appealed by the music video as Plan B is in favour for them and is trying to send a message out for them that suggests that they act in the way in which they do, due to the lack of help from society and government. Also, people within the age group of 15-27 are more likely to listen to this type of music, hip hop, and are likely to be a part of Plan B’s fan base.
The intentions of Plan B’s song itself is questioned by the music video; this is because, although Plan B may want to present a more positive message and send out a positive message to young people; the music video in fact sends out a more negative message due to it looking as if Plan B is idolising the events in the music video by making them look more like fun and good choices then bad to do; therefore this would appeal to the target audience.

Ill Manors (Research Task)

1) Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was.
The institutions involved in the production of Ill Manors were:
- Film London
- BBC Films
- Aimimage
- Revolver Entertainment

2) How much did Ill Manors cost to produce (its budget)?
The total budget of Ill Manors was £100,000.

3) How was Ill Manors funded?
Plan B was originally refused funding due to the fact that he was an inexperienced and to gain the necessary experience, he had produced 2 shorts in which he had directed. Then having gained the experience, Ill Manors was funded by three institutions, Film Microwave, Aimimage, and BBC Films.

4) What is the target audience for Ill Manors?
The target audience of the film is people who would ignore the type of people committing the behaviour shown in the film and don’t understand the reasons and events they have faced in which has turned them the way they are. Also, Plan B’s fan base would be majority of the target audience as he released an album based on the film. However, the film may appeal to the opposite of their target audience; this is because the language and violent nature of the film would be more appealing to audiences like the characters within the film rather than those who don’t understand. Also, people who can relate to the characters and relate to events that have occurred in their life similar to which have occurred in the film, are more likely to view the film.
Therefore target audience for Ill Manors more specifically are people aged 16-35. They also fall under the psychographics group of reformers; this is because people who are free from restriction, they are also anti-materialistic and select products for their high quality. The target audience fits in the demographic groups C, D, and E, as Ill Manors would appeal more to young people, students, and the lower working class. 

5) Who is the main distributor of Ill Manors?
The main distributor of Ill Manors is Revolver Entertainment; they were sold the distribution rights in April 2011. Revolver Entertainment is one of the UK’s leading All Rights distribution and production companies and expertise in youth entertainment.

6) How was Ill Manors promoted using the broadcast platform?
Ill Manors was promoted using the broadcast platform in numerous ways. Radio was used as Plan B had been interviewed by different radio channels and hosts about his film and was asked questions about key details and characters which helped promote the film further to people who listen to the radio.
Plan B had also featured on many chat shows, such as Jonathon Ross; this helped promote the film even further as those who don’t listen to the radio, could then be reached as they may watch the TV, and more specifically watch chat shows such as Jonathon Ross.
Plan B had hosted an album launch party for Ill Manors that had famous guests present, such as Labrynth, which was then broadcasted Live on YouTube; which in turn helped promote the film to fellow artists and people attending the party, and those watching Live on YouTube.

7) Compare this with a big budget blockbuster. What are the main similarities and differences?
Ill Manors compared to a big blockbuster has many similarities and differences. Iron Man 3 for example is a big budget blockbuster. The main difference is the finance involved in both the films; with Iron Man 3’s budget being $200 million with a box office of $1,215,439,994. This is a huge amount of money compared to the amount of money was involved with Ill Manors, as their budget was £100,000, and their box office was £453,570.
Ill Manors also contained actors with no previous acting experience in most of their roles, which helped keep the budget down, compared to Iron Man 3, which contained actors who all had previous acting experience in other big budget films.
Also, Rotten Tomatoes, a review aggregator had given Iron Man 3 a score of 78% approval rating, compared to Ill Manors, which received a score of 80% ‘fresh’ rating. This shows that the ratings that Ill Manors and Iron Man 3 received were similar, even though the budget of the film was significantly lower.
The length of Iron Man 3 is 130 minutes, and the length of Ill Manors is 121 minutes; this shows that they are both above 2 hours long and that the audiences would really have to be intrigued and kept on their seat whilst watching these movies due to the long duration.

8) How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer?
The trailer for Ill Manors contains many different techniques that hook the audiences into the narrative. The first thing that is shown in the trailer is a quote; this automatically begins to pose questions that the audience would want to view on to find the answers to. There is also a voiceover at the beginning from dialogue within the film; however there is only a part of the dialogue; this then hooks the audience as not all of the dialogue is shared, which in turn causes them to want to know more. The shots that are shown are also very fast paced so they don’t show the audience much and build tension and action.
In the trailer reviews are shown from critics; which also hook the audience as they believe that these critics views are very true and it is the use of this two step flow model where these opinion leaders are then influential on others.
There are many characters shown in the trailer which causes the audience to question who they are and what their story is; the characters are also doing things in the trailer that the audience want to know why, and only the film can answer that.

9) How does the trailer of Ill Manors balance plot and spectacle?
The trailer of Ill Manors balances plot and spectacle by showing all the characters within the film in the trailer and the dialogue at the beginning helps give an insight into a part of the plot. Also, the use of the flashbacks helps balance the plot and spectacle as it allows the audience to build thoughts and help add the trailer up to create the plot.

10) Think about the film certificate of Ill Manors; outline what is deemed to be acceptable by this certificate.
Ill Manors is certificated 18 as it contains some of the following issues that the bbfc classify as 18 and above to view.

18 works are for adults and can contain strong issues such as:

·     very strong violence

·     frequent strong language (eg 'f***') and/or very strong language (eg ‘c***’)

·     strong portrayals of sexual activity

·     scenes of sexual violence

·     strong horror

·     strong blood and gore

·     real sex (in some circumstances)

·     discriminatory language and behaviour

Ill Manors Soundtrack and Album

The Ill Manors soundtrack album is produced by British songwriter Ben Drew, otherwise known as Plan B. The album was recorded in the Edge Recording Studio under the record label, Atlantic; and was then released on 23 July 2012. Also, unlike his film, Plan B decided not to direct his music video and left the directing to Yann Demange.

The Ill Manors soundtrack was written in response to the riots which happened across England in 2011, and was specifically Plan B’s ideology about society’s rejection towards youth and the failure to help and guide youth in the UK. The song both portrays and presents the causes and effects of the riots and how young people act in a response to society. This is also a reflection of what Plan B’s movie, Ill Manors, is about.
The music video features clips from the riots, clips of David Cameron, and other famous politicians; this helps portray that the people in charge of the UK are the reason for the corrupted youth, and that they are not acting to help young people.

In the promotion of his Ill Manors album Plan B had used a variety of techniques; he had performed live sessions on TV shows and performed in the BBC Radio 1 Live Lounge.  The promotion was helped further as a free download of one of his songs was available for those who had signed up to the official mailing list. He had also held a launch party for his album in a secret location which was described as ‘a dungeon’ by other artists; the event was also cleverly available to stream live on YouTube, which is the one of the largest broadcasting platforms in the world, which in turn gave worldwide recognition of Plan B and his music for Ill Manors.

The average rating of the album was 4 stars; however The Telegraph had awarded the album 5 stars. At aggregate review website Metacritic awarded the album an average score of 83/100 which was based on the reviews of 14 professionals. The album was then nominated for the 2012 Mercury Prize, becoming the first soundtrack album to be nominated. The album also came first in the UK albums chart of 2012, and was in the top 10 of Irish albums, and Australian albums.

Double Page Spread

Magazine Draft

Target Audience (Ill manors music video)

What target audience would this music video appeal to?

The target audience of this group are people aged 14-25 as the characters within the music video belong to that age group. The type of people would be those who are not well educated and may have suffered from family problems at a young age which would have then impacted their entire life; also, they would most likely live in council estates with a low income which allows them to barely survive. The psychographic group that the target audience fall under are Strugglers; this is because they would seek escape and would feel alienated in society, which also represents what Plan B's ideology of young people are as he also believes that young people feel isolated and rejected by society. Their brand choices also suggest that they are Strugglers as they would purchase Alcohol, Lottery Tickets, junk food, etc. The Demographic groups that the target audience belong to are groups C2, D, and E; as these groups tend to be young people and people who have a low income which in turn makes them Strugglers. 

The music videos target audience are also those who want to Reform and would look up to Plan B and listen to his music to help allow them to do so, however, the target audience is more likely the group of people that don't want to reform, and want to continue committing crimes as his music video may look like it is promoting the events that occur rather then showing that it is bad and that there is more out there for younger people.

The target audience could also be those who are similar to the target audience of the Ill Manors film, which are the people that don't understand the reasons as to why  young people behave in the manor in which they do.

Ill Manors Music Video

Progress Report

Individual Progress:

• I have contributed to the production by doing some camera work and finding interesting shots that we can take which would help the video look more effective.
• WWW: I had contributed by taking some good shots that are clear and stable.
• EBI: I could get more close ups in the filming.
• The next step is to finish the title shot list and improve it.

Group Report:

• We have all gone out and travelled to the destination of the filming and done as much as we could even though the weather may have been difficult to film in.
• WWW: The group as a whole managed to make the filming dates and contributed all together in the shooting.
• EBI: We included more close ups of the characters faces in the scenes that we have currently recorded and were more efficient with our time.
• The next step is to continue shooting our video and try and complete as much as we can.

Photoshop Tutorials

From watching the Photoshop tutorials I had learnt how to use Photoshop to full effect while creating a magazine cover. I now can make edit a persons face and remove any imperfections such as eye bags and spots so that the image looks clean. I also learnt how to create a gradient background suing many different colours. The tutorials showed me how to change the size, colour, placement and font of the text so that it can look affective and appealing when creating the cover page.

Ill Manors TEDx Lecture

1. Plan B's believes that there is not enough support for young people and that is one of the main reasons as to why they turn to criminal behaviour such as violence and drug taking. His ideology is that the government are rich but they are not willing to help, nor will they; therefore it is in all of our hands to help one another, and to help support those in need. he also believes that words that are used to describe children are all negative and if people use those words, it is only natural for them to act upon those words in a negative way by committing the crimes the crimes they do; causing both sides to hate each other.
   
2. The TEDx Lecture's target audience are those who judge and those who have a dominant ideology that all young people now are bad and are criminals without understanding the other side to their story, without maybe giving them a chance. Plan B was also targeting people who knew someone that needed guidance or extra support from somebody, as he wants those people who know somebody in a bad situation that they can't help themselves with, to help that person, as he says so in his lecture. His target audience for his music and films vary as his films target audience is similar to his lecture's target audience, however, his music is for those young people living in the tough situations that look up to artists such as Plan B as he hopes to guide them through his music; we know this as he states in his lecture that that is what his aim is and his lyrics speak the truth and try to show young people that there is another way to life.
   
3. Plan B says that the media is the reason as to why young people are the way they are, and the media portray and create the negative stereotypes for them and therefore reject them from society; which in turn causes the youth to also reject and repel society and the government as they feel separate. This can be linked to Cohen's media theory of moral panic as he says that the media don't represent the good in the young people and don't present it all together as this will challenge the dominant view of young people which is irresponsible, criminals, violent, drug abusers, etc. and this challeng is what becomes a concern to society.

Review (Ill Manors)

The film Ill Manors is directed by Ben drew, also known as ‘Plan B’; who is known for his career in music. His creativity and excellent directing is highly noticeable on this low budget film as this is also the first ever film he has produced. This is shown as it is a 2 hour long film with a budget of just £100,000; many movies of similar quality require millions of pounds on average per day. However, the low budget could help Plan B achieve a more realistic film as the settings used are not artificial.

                                                 

The film is about a series of young people in East London who are all negatively affected in at a young age which then moulds them into adults who have chosen a bad, criminal, future for themselves. It also shows how different choices that young people make may not always affect them instantly, however further down the line it will.

Plan B had either risked it all, or he had jeopardised his entire film by using majority of the actors as the main characters of the film with no previous acting experience. However, it is safe to say Ill Manors characters and actors had become one with their roles. The 4 main characters are Aaron, who is played by Riz Ahmed, Kirby, who is played by Keef Coggins, Chris, who is played by Lee Allen, and Ed, who is played by Ed Skrein. The protagonist in the film is Aaron, who is different to the typical characters shown in the film and also has a different opinion on what he sees is wrong and right in contrast with his friends. 
All the characters and actors perfectly match each other and the professionalism of the actors who have no experience prior to the filming of Ill Manors, is of high standards; they show this by making the audience believe that the roles that they are playing are actually who they are off camera as well as on.

The films genre is a crime thriller as there is a lot of gang related violence in the film, drug abuse, murder, prostitution, etc. The mood the film creates is gritty and tense, which matches the genre of the film. It is also very shocking and thrilling as it fits my expectations of what the film is about and how it should make the audience feel; and that is uncomfortable to a degree in which they understand and want to watch more.

The soundtrack in the film is produced by the director himself, Plan B. He has created an entire album based on the film itself to help with its promotion which then reached number one. The soundtrack is very catchy as the lyrics tend to stick in your head and after watching the film you may find yourself repeating his lyrics.

The atmosphere was largely helped by the soundtrack as the lyrics described what was happening and the sound went hand in hand the scenes that were in the film. Plan B's music talent cleverly helped Ill Manors soundtrack as he was able to identify what he had wanted as the soundtrack and was able to produce a soundtrack to full effect that would change the entire films intensity in an instant.

The target audience of the film is people who would ignore the type of people committing the behaviour shown in the film and don’t understand the reasons and events they have faced in which has turned them the way they are. Also, Plan B’s fan base would be majority of the target audience as he released an album based on the film. However, the film may appeal to the opposite of their target audience; this is because the language and violent nature of the film would be more appealing to audiences like the characters within the film rather than those who don’t understand. Also, people who can relate to the characters and relate to events that have occurred in their life similar to which have occurred in the film, are more likely to view the film.

Review Plan (Ill Manors)

Magazine Covers

INCEPTION is the main coverline and is followed by a series of minor coverlines that are in white and red font. The shape of the minor coverlines also follows the shape of the man in the background.

The coverline on this magazine is written in a large red strip which stretches across the entire front cover at a slight angle with JUAN MATA written inside in bold white.

SKYFALL is shown in big bold letters in the bottom half of the magazine and has a sentence underneath it in small font.

TERMINATOR SALVATION is the coverline on this magazine and is written in all capital letters and is a bold red colour that stands out into the foreground and catches the eye.

The main coverline is in large bold white font that is all capital letters and the theme of the coverlines is white and red.

TV Souvenir Magazine