Learner Response (Mocks 2014)

Learner Response:

WWW:

·         Q2 +Q3 contain very good points but we now need that consistency across all questions.

EBI:

·         Its good you’re reading the text but don’t copy chunks of it down.

·         Audience Q is much weaker; have not said why.
   

Question 4

The ad appeals to a wide audience due to its visual and emotional impact it enforces on the audience.

This video has global appeal as it did not rely on language except for the slogan used; this was due to there being no dialogue in the ad which allowed people across the globe to understand what the ad was about and the use of no dialogue also helped create a visual impact on the audience.

The ad also attracts the audience effectively as there are no shocking/gory images which stick into the viewer’s head and disturb them; this then allows the audience to have no age limit, therefore the appeal is far larger, and this also helps with the different driving age limits across the world as they can also watch the ad.

Social network/sharing sites was pivotal in the ad’s success as groups which have been created such as ‘This ad should be on TV’ attracts many viewers and people globally, therefore this ad being a part of that group, helped propel its success further and lead to a wider audience.

The simplicity of the ad was also a key factor of attracting a wide audience as the setting was a house and was able to generalise an average family house to many people around the world, which then caused people to relate themselves to the family shown, and become emotionally moved.

Also, due to its original approach of portraying road safety by not using cars or objects that relate to road safety such as an actual seatbelt, then triggers more appeal from its audience as people tend to view products due to its originality, and because it is different due to it never being done before. This helps the audience then view it and become intrigued and moved by what they see, as it also uses the family and their home as a crash scene.