Target Audience (Ill manors music video)

What target audience would this music video appeal to?

The target audience of this group are people aged 14-25 as the characters within the music video belong to that age group. The type of people would be those who are not well educated and may have suffered from family problems at a young age which would have then impacted their entire life; also, they would most likely live in council estates with a low income which allows them to barely survive. The psychographic group that the target audience fall under are Strugglers; this is because they would seek escape and would feel alienated in society, which also represents what Plan B's ideology of young people are as he also believes that young people feel isolated and rejected by society. Their brand choices also suggest that they are Strugglers as they would purchase Alcohol, Lottery Tickets, junk food, etc. The Demographic groups that the target audience belong to are groups C2, D, and E; as these groups tend to be young people and people who have a low income which in turn makes them Strugglers. 

The music videos target audience are also those who want to Reform and would look up to Plan B and listen to his music to help allow them to do so, however, the target audience is more likely the group of people that don't want to reform, and want to continue committing crimes as his music video may look like it is promoting the events that occur rather then showing that it is bad and that there is more out there for younger people.

The target audience could also be those who are similar to the target audience of the Ill Manors film, which are the people that don't understand the reasons as to why  young people behave in the manor in which they do.