Ill Manors (Research Task)

1) Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was.
The institutions involved in the production of Ill Manors were:
- Film London
- BBC Films
- Aimimage
- Revolver Entertainment

2) How much did Ill Manors cost to produce (its budget)?
The total budget of Ill Manors was £100,000.

3) How was Ill Manors funded?
Plan B was originally refused funding due to the fact that he was an inexperienced and to gain the necessary experience, he had produced 2 shorts in which he had directed. Then having gained the experience, Ill Manors was funded by three institutions, Film Microwave, Aimimage, and BBC Films.

4) What is the target audience for Ill Manors?
The target audience of the film is people who would ignore the type of people committing the behaviour shown in the film and don’t understand the reasons and events they have faced in which has turned them the way they are. Also, Plan B’s fan base would be majority of the target audience as he released an album based on the film. However, the film may appeal to the opposite of their target audience; this is because the language and violent nature of the film would be more appealing to audiences like the characters within the film rather than those who don’t understand. Also, people who can relate to the characters and relate to events that have occurred in their life similar to which have occurred in the film, are more likely to view the film.
Therefore target audience for Ill Manors more specifically are people aged 16-35. They also fall under the psychographics group of reformers; this is because people who are free from restriction, they are also anti-materialistic and select products for their high quality. The target audience fits in the demographic groups C, D, and E, as Ill Manors would appeal more to young people, students, and the lower working class. 

5) Who is the main distributor of Ill Manors?
The main distributor of Ill Manors is Revolver Entertainment; they were sold the distribution rights in April 2011. Revolver Entertainment is one of the UK’s leading All Rights distribution and production companies and expertise in youth entertainment.

6) How was Ill Manors promoted using the broadcast platform?
Ill Manors was promoted using the broadcast platform in numerous ways. Radio was used as Plan B had been interviewed by different radio channels and hosts about his film and was asked questions about key details and characters which helped promote the film further to people who listen to the radio.
Plan B had also featured on many chat shows, such as Jonathon Ross; this helped promote the film even further as those who don’t listen to the radio, could then be reached as they may watch the TV, and more specifically watch chat shows such as Jonathon Ross.
Plan B had hosted an album launch party for Ill Manors that had famous guests present, such as Labrynth, which was then broadcasted Live on YouTube; which in turn helped promote the film to fellow artists and people attending the party, and those watching Live on YouTube.

7) Compare this with a big budget blockbuster. What are the main similarities and differences?
Ill Manors compared to a big blockbuster has many similarities and differences. Iron Man 3 for example is a big budget blockbuster. The main difference is the finance involved in both the films; with Iron Man 3’s budget being $200 million with a box office of $1,215,439,994. This is a huge amount of money compared to the amount of money was involved with Ill Manors, as their budget was £100,000, and their box office was £453,570.
Ill Manors also contained actors with no previous acting experience in most of their roles, which helped keep the budget down, compared to Iron Man 3, which contained actors who all had previous acting experience in other big budget films.
Also, Rotten Tomatoes, a review aggregator had given Iron Man 3 a score of 78% approval rating, compared to Ill Manors, which received a score of 80% ‘fresh’ rating. This shows that the ratings that Ill Manors and Iron Man 3 received were similar, even though the budget of the film was significantly lower.
The length of Iron Man 3 is 130 minutes, and the length of Ill Manors is 121 minutes; this shows that they are both above 2 hours long and that the audiences would really have to be intrigued and kept on their seat whilst watching these movies due to the long duration.

8) How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer?
The trailer for Ill Manors contains many different techniques that hook the audiences into the narrative. The first thing that is shown in the trailer is a quote; this automatically begins to pose questions that the audience would want to view on to find the answers to. There is also a voiceover at the beginning from dialogue within the film; however there is only a part of the dialogue; this then hooks the audience as not all of the dialogue is shared, which in turn causes them to want to know more. The shots that are shown are also very fast paced so they don’t show the audience much and build tension and action.
In the trailer reviews are shown from critics; which also hook the audience as they believe that these critics views are very true and it is the use of this two step flow model where these opinion leaders are then influential on others.
There are many characters shown in the trailer which causes the audience to question who they are and what their story is; the characters are also doing things in the trailer that the audience want to know why, and only the film can answer that.

9) How does the trailer of Ill Manors balance plot and spectacle?
The trailer of Ill Manors balances plot and spectacle by showing all the characters within the film in the trailer and the dialogue at the beginning helps give an insight into a part of the plot. Also, the use of the flashbacks helps balance the plot and spectacle as it allows the audience to build thoughts and help add the trailer up to create the plot.

10) Think about the film certificate of Ill Manors; outline what is deemed to be acceptable by this certificate.
Ill Manors is certificated 18 as it contains some of the following issues that the bbfc classify as 18 and above to view.

18 works are for adults and can contain strong issues such as:

·     very strong violence

·     frequent strong language (eg 'f***') and/or very strong language (eg ‘c***’)

·     strong portrayals of sexual activity

·     scenes of sexual violence

·     strong horror

·     strong blood and gore

·     real sex (in some circumstances)

·     discriminatory language and behaviour