Ill Manors TEDx Lecture

1. Plan B's believes that there is not enough support for young people and that is one of the main reasons as to why they turn to criminal behaviour such as violence and drug taking. His ideology is that the government are rich but they are not willing to help, nor will they; therefore it is in all of our hands to help one another, and to help support those in need. he also believes that words that are used to describe children are all negative and if people use those words, it is only natural for them to act upon those words in a negative way by committing the crimes the crimes they do; causing both sides to hate each other.
   
2. The TEDx Lecture's target audience are those who judge and those who have a dominant ideology that all young people now are bad and are criminals without understanding the other side to their story, without maybe giving them a chance. Plan B was also targeting people who knew someone that needed guidance or extra support from somebody, as he wants those people who know somebody in a bad situation that they can't help themselves with, to help that person, as he says so in his lecture. His target audience for his music and films vary as his films target audience is similar to his lecture's target audience, however, his music is for those young people living in the tough situations that look up to artists such as Plan B as he hopes to guide them through his music; we know this as he states in his lecture that that is what his aim is and his lyrics speak the truth and try to show young people that there is another way to life.
   
3. Plan B says that the media is the reason as to why young people are the way they are, and the media portray and create the negative stereotypes for them and therefore reject them from society; which in turn causes the youth to also reject and repel society and the government as they feel separate. This can be linked to Cohen's media theory of moral panic as he says that the media don't represent the good in the young people and don't present it all together as this will challenge the dominant view of young people which is irresponsible, criminals, violent, drug abusers, etc. and this challeng is what becomes a concern to society.