Sunday 26 January 2014

Ill Manors (trailer analysis)

1.      Typical Codes and Conventions of film trailers:
·         Title at the end
·        Directors and actors names
·         Age certificate
·         Reviews
·         Release date
·         Montage

2.      How trailers are distributed:
·         Cinema trailers
·         Radio interviews
·         TV trailers
·         Chat shows
·         Social media sites
·         Websites

3.      Ill Manors trailer Conventions :
·         Title at the end
·         Release date
·         Reviews
·         Director and actors names
·         Montage

4.     The target audience for Ill Manors are people aged 16-35. They also fall under the psychographics group of reformers; this is because people who are free from restriction, they are also anti-materialistic and select products for their high quality. The target audience fits in the demographic groups C, D, and E, as Ill Manors would appeal more to young people, students, and the lower working class.
The techniques they used to attract their target audience were the use of young actors, which the audience of a similar age can relate to, music from the director, so that his current fan base would want to view his film.
At the beginning of the trailer, one characters life is given away and the audience can then see how the character became who he is.
In the trailer the all the stars are shown, however the main stars are shown for longer and more frequently.
When the director’s name is shown, the words used to describe him are ‘FROM VISIONARY ARTIST PLAN B’; all the letters are in large, bold, capital letters. This helps emphasise who he is and his role in producing the film. Also, the words ‘visionary artist’ show that he is a very creative person and that the movie is how he sees things.
To introduce the film the narrator’s voice-over is used; it tells a little section of the story and it is from his song.
The trailer also shows the release date in bold at the end.


5.   In the Ill Manors trailer, Mise en scene is used to full effect. The costumes that are used are all associated with how young people dress; the young people are wearing hoodies, jeans, caps, jogging bottoms, etc., these clothing items help portray that the characters are young and cannot afford expensive clothes; this in turn suggests that the environment they live in is not a wealthy environment and is less economically developed. At the beginning of the trailer it suggests just that as in a quote it says ‘We are all products of our environment’.
The lighting used in the film was natural lighting, street light, lights from within a house, etc.; this helped the production seem more like real life events than a made up story, which in turn allowed the audience to feel more moved by the production. Actors in the film were used effectively; this is because they were all young and all were able to relate to the characters within the film; this helped them perform better as they had knowledge of what each characters lives are like and had an understand of the film. The make up in the film was used to show many things, such as a scar that the man had got from when he was a little kid, to show how long somebody was tied up in a warehouse they had made the character look like he’s been sweating and is very dirty, to show how scared people were tears were shown. This all contributed to how each characters story builds up. Also, the most effective part of the Mise en scene was the props used in the trailer. A wide range of props were used, such as a gun, a blade, a packet of drugs, a car, a pram, etc. The main props were the guns and the drugs; this is because it they are trying to convey the message that even though it is London where guns are illegal and considered hard to purchase, almost every main character has one. Also, drugs and violence are a typical stereotype of young people.

A wide range of Cinematography was used throughout the trailer. There were a variety of close ups so that the audience could identify they characters and get an idea of who they are. There were medium shots which helped the audience see what kind of clothes the characters wear and what they are doing, such as drugs. Long shots were also used to show the setting and area that the characters live in and where they are so that people can relate as they may have seen or currently live in environments that are similar.

The editing in the film was used to create tension and suspense in the trailer. There were straight cuts throughout the trailer that all had lasted less than a second; this helped overwhelm the audience and shock them of what is going on the film. Also, at the very beginning of the trailer a quote was shown which summed up the movie as it says ‘We are all a product of the environment. Some environments are just harder to survive in.’; this quote also helps represent the aim of the movie as they intend to show how young people live and how hard it is on them to survive. A voiceover was added to the trailer using the director, Plan B’s voice; this helped create suspense as he says that the audience may find things insignificant at first, however at the end your views will change; again this relates to the aim of the movie as he tries to show people what is really going on with young people in London and wants the audience to have a sudden realisation. There is also music created by the director added to the trailer, which helps promote the movie further and allows the audience to identify the song instantly.

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