ITV is a public TV channel that presents many programmes to
its wide audience who are young teenagers to adults. The average, lower middle
class workers, both male and female are the people who are most likely to view
the entertainment presented to them on ITV as they are the institutions main
target audience.
ITV shows a variety of programmes from chat shows such as ‘The
Jonathon Ross Show’ to soaps such as ‘Coronation Street’. These family
programmes are the type of programmes shown on ITV as it is a low brow channel.
The institution is largely successful in meeting their aims
as the main aims of ITV are, to appeal to the youth, to gain advertising
revenue, to increase viewing figures, and to entertain their target audience.
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