Audience Research and Planning

Target Audience

Our target audience for our production would be people aged 16 to 35. This is because people within that age range enjoy a good quality programme that has the ability to scare them, but make them want to view more. They would like to try new things and they value difference, they also would also select products for their high quality and have good social awareness, as well as good independent judgements. Therefore, our target audience would fall under Young and Rubicam’s Psychographic groups of Explorers, & Reformers.

The Demographic groups suggest that are in our target audience are people classified in group D, and E. This is because students, casual workers, and skilled/unskilled workers would be most appealed by the horror/thriller genre.

The type of programmes our target audience currently watch are programmes such as, Sherlock, The Walking Dead, Buffy the Vampire Slayer, and Charmed. They would also be appealed to films such as Hostage, Disturbia, Final Destination, etc. These programmes and films are highly successful and are good quality; this would therefore be the media products our target audience would be attracted to. They are also Thriller/Horror productions which is the same as our production, therefore our target audience would be appealed to the programme that we are going to produce.



Audience Focus Group Pitch