Ill Manors Facebook page

1. The Ill Manors page has 30,139 likes.
   
2. The top of the Ill Manors Facebook page is promoting the release of the DVD and Blu-ray copy.
   
3. These posts would appeal to the Ill Manors target audience:
   
   BRIT’s
   This links to the target audience as the majority of the target audience for Ill Manors would primarily be Plan B’s fanbase; and this post is  promoting that he is being nominated for two awards.
   
   Clash
   This links to the target audience as this is a post of an article which contains an interview of Plan B about whether a song can really change things
   
   Revolver Entertainment
   This links to the target audience as it allows the audience to win a free copy of Ill Manors and a variety of other films.
   
4. There is a link to the Ill Manors music video, which is an example of synergy as it promotes the music video further, and it promotes Plan B’s music. This helps promote the film as people who like his music would then go on to liking his film and would end up watching it.
   
   There is a post about Plan B being nominated for two BRIT awards for his album for Ill manors; this helps promote the film as it portrays to the audience that his music for his film is winning awards, and the film is a reflection of the music and therefore must be good.
   
5. On the Facebook page there are many user generated content post, such as:
   
   BFI Film Academy
   IMDB
   HMV Ill Manors Signing
   
6. On the Facebook page there is a variety of cross promotion of the DVD release and the soundtrack release.
   
   All Platforms
   DVD release
   Soundtrack release
   
7. The institution used the Facebook page to promote the film by posting a variety of different posts on the page and allowing the fans to interact with the institution. They also kept the fans up to date with any events or key dates.