Print platform: advertising

1.       The key conventions that help identify the print text are the age ratings as they are shown 6 times in total on all sides of the DVD cover; another key convention is a short paragraph/summary of what the film is about is written on the back with little images of what the viewer would find in the film.

2.       There are many design features which help identify the ill manors brand, such as the gun which is portrayed in 4 images and is at the forefront of the front cover, which in turn shows the violent nature of the Ill Manors brand. The council estate in the background also helps identify the ill manors brand as the story is about people who are from council estate and the buildings are also curving around the main actor at the front to portray that people are trapped in this dark society which is a poor council estate.

3.       You can find examples of synergy as on the back cover it says ‘Featuring New Music By Plan B’, which is an example of synergy as it uses the music/album to help promote the film, and the film to help promote the music.

1.       The key conventions that help the viewer identify that it is a print text is the use of promoting that the film is available on Blu-ray, DVD, Download and is on-demand. Also the use of showing the social network site pages, also helps show that it is a print text as the whole purpose of a print text is to promote the film further and this print does just that.

2.       The design features are used all identify the ill manors brand as ill manors is a low budget film and relies significantly on the traditional advertising means such as word of mouth, which has worked successfully with ill manors. This is shown as 17 quotes, phrases, words, by media leaders are used to describe ill manors are shown on this poster.

3.       On this print text you cannot see any synergy being shown, as it is mainly based around and only on the film.

1.       The key conventions used to help the audience identify that this is a print text is the release date at the bottom right hand corner and the distribution company logo which is also shown.

2.       The design features which enable the audience to identify the brand of ill manors is the font of the writing as it is the same across all platforms, also as much as the title is consistent, so is Plan B’s stage name and real name, which also portrays that the brand of ill manors is significantly related to Plan B, therefore the audience then relate the brand to him.

3.       You cannot see any synergy being shown, as it is mainly based around and only on the film.